![]() The campaign will run across TV, video on demand (VOD), radio, social, digital display, online video and CRM. Created by MullenLowe Group UK, the heroic, crisis-fighting imagery has been replaced by a more appealing view of working for the service. ‘Live 1000 Lives’ adopts a notable shift in tone from last year, moving on from building national pride to reflecting on what individuals personally get out of a career in the NHS. NHS adjusts tone in new annual recruitment campaignĪfter the success of last year’s ‘We are the NHS’ campaign, the UK’s national health service has returned with a new campaign aimed at recruiting the next generation of healthcare professionals. Pernod Ricard is the world’s second biggest producer of wines and spirits, with consolidated sales amounting to €8.8bn over its last financial year. We will continue to implement our strategy, notably accelerating our digital transformation and reinvesting to seize present and future growth opportunities.” “We expect good sales growth to continue through FY22, albeit moderating vs. “We have had a very dynamic start to the year, as expected, with strong demand in most markets,” says chairman and CEO Alexandre Ricard. However, the business’ wine category was hit by a 7% drop in sales (versus a 9% increase in the first quarter of 2021), due in particular to New Zealand supply constraints. ![]() Jameson and Absolut are categorised by Pernod Ricard as “strategic international brands”, alongside Martell’s cognac, and whisky brands Ballantine’s and Chivas Regal. The UK saw “good” growth, the company claimed, driven in the main by whisky brand Jameson, vodka brand Absolut and rum brand Havana Club. Sales in Europe alone were also up by 22%, reaching €645m (£544m). The business has therefore promised to accelerate its digital transformation and reinvest in order to seize growth opportunities. ![]() ![]() READ MORE: Asda launches first customer loyalty rewards scheme Pernod Ricard to accelerate digital transformation after sales growthĭespite the still “subdued” travel retail market, drinks giant Pernod Ricard has reported global sales growth of 22% over the first quarter of its 2022 financial year, totalling €2.7bn. “Our Asda Rewards trial rewards our loyal customers with pounds not points for buying the products they love.” As the trial continues, Asda hopes to use customers’ data to add personalised rewards.Īsda customer proposition & planning VP Matt McLellan said: “We know our customers want the best possible value when shopping with us, especially as household budgets become stretched. Rewards are collected in a ‘cash pot’ in the ‘Asda Rewards’ smartphone app and can be redeemed by converting the pot into vouchers for money off their next shop.Īt present, the app can be used in 16 pilot stores across West Yorkshire and the West Midlands. They can also complete missions to earn additional rewards, such as buying five fruit or vegetables or spending £15 on pet products. Asda unveils first customer loyalty scheme in value pushĪfter trialling the system with 2,000 of its own staff, supermarket Asda has launched its first customer loyalty rewards scheme in a push to provide the “best possible value”.Īccording to The Grocer, customers will be able to earn rewards when buying ‘star’ products, including Asda’s core own-label lines and brands such as Pampers and Cadbury. ![]()
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